"With Horst Brandstätter, the Playmobil family loses not only his head, his owner and his patriarch, but the toy industry in Germany also loses one of his most important figures", said in a statement Geobra Brandstätter.
Born June 27, 1933 in Zirndorf, small bavarian town near Nuremberg (south), which is still the headquarters of Geobra Brandstätter, Horst Brandstätter entered in 1952 in the toy company from 1908, headed by two uncles. Quickly convinced that the future of the toy is now more to plastic than to the metal, one that followed a mold designer training is experiencing a first commercial success in the late 1950 with the launch of the Hula Hoop. This hoop plastic that many generations have turned around their waist. But it is the oil crisis of 1970 which will provide at the company of Horst Brandstatter, his greatest success and will save it from bankruptcy. Faced with the rising cost of plastic, Horst Brandstatter, asked his designer Hans Beck molds to create an expandable game system requiring minimal raw materials. This is the birth of the famous figure of 7.5 centimeters in height, with three original models (Indian, knight and labor) have quickly made a splash. It was thanks to Playmobil, who celebrated last year his 40th anniversary, the company becomes the first german toy manufacturer, before the group of Ravensburger puzzles and board games. In 2014, his turnover reached 595 million euros.
Horst Brandstatter, prepared his succession in the 1990, creating a foundation that must now administer the group according to his wishes.
Source : L'Express
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